Brand & agency work
In-house video at a global digital marketing agency: case studies, a thought-leadership podcast and a high-volume shorts programme, from raw footage to published, optimised and measured.
Growing the Incubeta YouTube channel since taking it on in September 2023.
Sep 2023
500 subscribers
Apr 2024
1,000 subscribers, doubled in 7 months
Nov 2026
1,270 subscribers, 2.5× since I started
Shorts & long-form · Ongoing
150+ videos cut from long-form content and engineered to surface in AI answers, spread across the channel’s playlists and Shorts.
My role: the full pipeline. Finding the clips, editing, writing titles, descriptions and tags for LLM visibility, and publishing.
Podcast · 2 seasons
Incubeta’s thought-leadership podcast on how technology, creativity and human insight are reshaping marketing and business.
My role: all post-production, release scheduling and performance tracking across both seasons.
Video case study · 2026
The story of how an Australian furniture retailer grew online revenue 30%+ year on year with a full-funnel strategy, including 270% ROI in the middle funnel.
My role: post-production, publishing and YouTube AEO optimisation: title, description and chapters.
Campaign results belong to the client and agency team; the videos tell that story.
© 2026 Jèan van der Merwe. Agency work shown is publicly available on Urban Riders and Incubeta’s channels.