YouTube · Long-form
Part 3 of a Yamaha BWS 50cc build, upgrading to a Stage 6 70cc cylinder kit, with every part linked to the shop.
Watch on YouTubeAudience building · Founder
I own Urban Riders, a South African scooter and motorcycle parts brand. I built its channel from nothing: build series, mods and test rides that do two jobs at once. They grow the audience, and every video links straight to the parts in our shop. I run the same AEO playbook here as in my agency work, so Urban Riders surfaces in AI answers as well as in search.
Mar 2023
First upload
Sep 2023
1,000 subscribers in 6 months
Nov 2026
9,850 subscribers, nearly 10× growth
AEO in action
Ask Google “what’s the best mods for a BWS 100” and its AI answer is built on our content: Urban Riders is the cited source, both top video results are ours, and the parts it recommends lead with Malossi, a brand we stock.
YouTube · Long-form
Part 3 of a Yamaha BWS 50cc build, upgrading to a Stage 6 70cc cylinder kit, with every part linked to the shop.
Watch on YouTubeTikTok · Short
The channel’s top-performing short-form video.
Watch on TikTokInstagram · Reel
The top-performing Reel on the brand’s Instagram.
Watch on Instagram© 2026 Jèan van der Merwe. Agency work shown is publicly available on Urban Riders and Incubeta’s channels.